Why Semaphore Media?
The challenge for online business information providers is to harness full commercial value from their information assets. Semaphore Media underpins the web portals of leading firms to help them deliver accurate, detailed content to users and boost advertiser revenues.
Who uses it?
Semaphore is employed by on-line directory, newspaper, information providers, special interest groups and societies.
What does it do?
Semaphore is used to better promote information; provide an exceptional user experience and identify and distribute relevant content to people.
Semaphore provides taxonomy driven classification; contextual navigation and search engine enhancement so that the business can control, audit, profile, distribute and under pin workflow for all of their information assets.
Semaphore is a system built in close partnership with Yell.com that helps Media firms maximise the value, and reach, of their content - boosting revenues and increasing readership and the subscription base.
The Facts
- Directory clients have better exposure and reach for their adverts.
- Subscribers get a better service from their information provider.
- Stimulates portal usage and increases fees.
What our customers say
"We worked closely with the Smartlogic team to address technical and operational issues, found it very easy to work together and were impressed by their technical expertise."
- Steve Maller, CTO, Yell.com