Smartlogic introduces a New Way of Working with Semaphore Business Information Portal (BIP)
Often users of business information have two types of needs. The first is company or sector information, which they want fast, right-first-time, reliable and complete. This is usually straightforward to find and they want it without further ado at the lowest possible cost.
The second type of information need is not so clear-cut. They know they want something, but they don’t know what or how to get it. They need guidance to clarify their questions and then get them exactly the right result.
The problem is that the volume of questions generated by the first type is so high, that neither the information user nor the information professional has the time to spend on meeting the second type of need.
This leads to misery and frustration. Users may feel they’re not getting sufficient value for the money they spend. And while info pros work very hard on providing them with information, they know they could add more value if only they could work differently. This dichotomy triggers industry watchers such as Outsell to say that the library must transform or will disappear and has to “move with foresight and agility, with and for the customer” (Outsell Information Industry Outlook: FutureFacts 2007, p. 34).
The New Way of Working (The New WoW) powered by Semaphore Business Information Portal (BIP) allows the users to find basic information themselves - fast, complete and cheap. This frees up their time to work on their competitive advantage and the information professional to support the organisation in their more complex needs for information.
What Do We Do
Standardise core research and transfer it from the information professional to the end user in such a way that it will cost the end user less time, less money and less effort to get exactly the core business information they want.
The Benefits
Simplify and speed up your core research process, save cost and free up your information professionals' time so they are able to increase their value to your business.