Content Intelligence for Media and Publishing

In today’s hyper-connected world the shift to digital media presents publishers, information providers and media organizations with unique challenges; from content lifecycle and digital supply chain management to distribution and managing consumer's expectations and information needs.

Semaphore, our sophisticated semantic platform, provides media and publishing organizations with the tools and technology to manage their content and business in today’s digital age. Our taxonomy and ontology management, auto classification and search applications help media and publishing organizations provide content lifecycle and digital supply chain management so they can deliver targeted and relevant content to their customers on whatever platform they choose.

Content lifecycle management

Successful media and publishing companies recognize that identifying content and leveraging its key features will improve existing revenue streams and identify new opportunities. The ability to effectively manage information throughout the content lifecycle will allow media organizations to:

  • Reuse content - allows organizations to exact more value from their intellectual property as assets can be applicable to different contexts at different times. Using a systematic approach to content reuse requires a centralized repository, like a content management system, where writers and authors can access raw material to create audience based content.
  • Leverage and monetize existing content for new markets and customers – creating new ways to distribute and market content lets organizations locate buyers and leads on platforms that attract engaged users who want to purchase premium digital content.

The Semaphore platform provides media and publishing organizations with the right tools and technologies to manage their content and business.

  • Semaphore Ontology Editor – lets you build an ontology that reflect the subjects, topics and vocabulary associated with your publishing market - fine wine, sports, health and wellness.
  • Text Miner – assists your model building efforts by scanning existing articles, news stories, feature articles or other collateral and identifying concepts, themes and topics that should be included in your model.
  • Classification Server – applies precise and consistent metadata to all content. Documents are read and classified according to the rules generated directly from the model. Content is then tagged with appropriate topics, themes and concepts so user queries can return relevant results.

With Semaphore, media and publishing organizations can provide high quality, targeted content to their customers to maintain readership and improve results.

Digital supply chain management

In many media and publishing organizations, information is stored in multiple single purpose systems throughout the enterprise. As content moves through the development pipeline each new stage results in a new view. When changes are required, the relevant content must be located and modified resulting in wasted time and effort. In order to leverage their information assets and improve efficiencies organizations must:

  • Make content available across all organizational boundaries – streamline the content creation process and eliminate costly document recreation processes.
  • Leverage content to create new experiences – use production data to tailor promotions, generate targeted content for customers and link data to consumers to maintain content value.
  • Efficiently manage content – unify information into a single platform and eliminate purpose driven silos – each asset becomes a single source of truth.

Semaphore:

  • Unifies content into a single platform to eliminate costly duplication and recreation efforts.
  • Applies precise and consistent metadata tags that can be used to provide content suggestions to customers that contain themes, topics, concepts and vocabulary they have identified as interesting. With Semaphore Classification Server, content becomes smart and accessable.
  • Semantic Enhancement Server lets users discover the context and meaning within organizational content and use it to tailor promotions and generate targeted content.

Semaphore’s precise and consistent metadata tagging applies the context and meaning media and publishing organizations use to protect their investment in content creation, maintenance and delivery. The ability to reuse content is a strategic tool and an effective approach for cost savings.

Distribution

Today consumers communicate, shop, research and consume news and information when they want it on their device of choice. Choosing the right key words to optimize your content for search engines, mobile and other distribution channels ensures your message will be relevant and in context.  

Semaphore lets you:

  • Build a taxonomy/ontology that reflects the topics, concepts, entities and vocabulary represented in your content. You can use Semaphore’s Text Miner to identify key themes and vocabulary so your ontology reflects your content.
  • Automatically classify and tag content in a precise and consistent way – Semaphore Classification Server uses the model, natural language processing, entity and fact extraction to apply context and meaning to all content ready for distribution.
  • Make content relevant – metadata makes your content relevant and provides you with a mechanism to interpret how customers interact and consume your digital assets.

With the Semaphore’s semantic platform, media and publishing organizations can compete and thrive in the digital publishing age by delivering compelling content to their readers in real-time.

Learn how TCA, an intelligent content service, applies the principels of Content Intelligence and Semaphore to enhance and filter more than 1 million articles each year.

Read Our Case Study

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