A story in 3 parts wherein Archie the Architect tries to build a Single View of the Customer without using Content Intelligence.
Chapter 3: Archie’s having problems with his Relationship(s)
The story so far…
Many, many months ago, the Board of Peck Templeton (a company that sells lots of stuff) decided to create a “Single View of the Customer” to meet a number of challenges in the short and medium term. They entrusted the project to an experienced Architect named Archie, and now have an MDM implementation and a shiny new Hadoop cluster. Unfortunately, Archie doesn’t know anything about Content Intelligence, which is why they still don’t have a Single View of the Customer, despite months of effort.