In today’s hyper-connected world the shift to digital media presents publishers, information providers and media organizations with unique challenges; from content life cycle and digital supply chain management to distribution and managing consumer’s expectations and information needs.
Semaphore, our sophisticated semantic platform, provides media and publishing organizations with the tools and technology to manage their content and business in today’s digital age. Our taxonomy and ontology management, auto classification and search applications help media and publishing organizations provide content life cycle and digital supply chain management so they can deliver targeted and relevant content to their customers on whatever platform they choose.
Successful media and publishing companies recognize that identifying content and leveraging its key features will improve existing revenue streams and identify new opportunities. The ability to effectively manage information throughout the content life cycle will allow media organizations to:
The Semaphore platform provides media and publishing organizations with the right tools and technologies to manage their content and business.
With Semaphore, media and publishing organizations can provide high quality, targeted content to their customers to maintain readership and improve results.
In many media and publishing organizations, information is stored in multiple single purpose systems throughout the enterprise. As content moves through the development pipeline each new stage results in a new view. When changes are required, the relevant content must be located and modified resulting in wasted time and effort. In order to leverage their information assets and improve efficiencies organizations must:
Semaphore’s precise and consistent metadata tagging applies the context and meaning media and publishing organizations use to protect their investment in content creation, maintenance and delivery. The ability to reuse content is a strategic tool and an effective approach for cost savings.
Today consumers communicate, shop, research and consume news and information when they want it on their device of choice. Choosing the right key words to optimize your content for search engines, mobile and other distribution channels ensures your message will be relevant and in context.
Semaphore lets you:
With Semaphore’s semantic platform, media and publishing organizations can compete and thrive in the digital publishing age by delivering compelling content to their readers in real-time.
Learn how TCA, an intelligent content service, uses Semaphore to enhance and filter more than 1 million articles each year.
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