on: March 02, 2018, by: Ann Kelly
Smartlogic is excited to announce their partnership with Minnesota based JDC-Miller MotorSports racing team and their driver, Nelson Panciatici, as a sponsor for this year’s WeatherTech SportsCar Championship – Sebring 2018 - on their #85 racing car. Panciatici is well known in Europe and making his debut into the U.S. market in 2018. He will also be competing in Le Mans, Watkins Glen, and Daytona this year.
This event attracted more than 1 million viewers last year during the live broadcast alone (there will be at least 2 additional replays on the Fox Sports networks as well) - and they expect a much larger audience this year!
The race takes place on Saturday, March 17th – it is a key race in the championship series for endurance racing. The key to endurance racing is not speed but, rather, the accuracy in the car engineer’s adjustments before and during the race to optimize pit stops, wear and tear on tires, electrical breakdowns, etc. Velocity however is important, and these cars average speeds in the 170 mph range!
It’s their ability to stay on the track for 12-24 hours that is the key to winning. Like Semaphore, endurance racing focuses on the 4 V’s: Velocity (speed), Volume (tire pressure), Variety (team skill set) and of course - Veracity (engineering specifications). It’s a partnership that aligns with Semaphore’s core capabilities. Tune into Fox Sports 1 on the 17th from 10:30 am through 11:00 pm Eastern, to see how fast and how far #85 can go.
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US Federal: +1 202-930-7076
UK: +44 (0) 203-176-4500
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