Big Data analytics is the process of examining large data sets containing a variety of data types to reveal patterns, market trends, product information, customer preferences and other business information. Increasingly organizations are examining their data searching for actionable insights to answer key business questions. With the Semaphore platform, organizations can drive effective marketing, increase revenue and improve customer service, operational efficiency and risk management.
Gartner describes Big Data as spanning three dimensions: volume, velocity and variety. These dimensions describe the way that the information available to the enterprise is changing; the exponential growth of information, the increasing amount and rate of change and the diversity of data types and formats. The marketplace has responded with new technologies to support the use of all this information – schema agnostic data stores to accommodate varying data formats, infrastructure technologies to deal with the growth and change, and a variety of analytical tools to make sense of it all.
Yet with all the hype surrounding Big Data, the richest source of information – unstructured information- is ignored. Information assets such as contracts, proposals, meeting minutes, presentations, emails, spreadsheets, position papers and conversations represent approximately 80% of the enterprise information and contain most of the human intelligence and insight. Organizations struggle to analyze and make sense of this information as it typically requires a human to examine and determine the nature of the content and extract the facts, entities and relationships contained within. Semaphore, Smartlogic’s sophisticated semantic platform, solves this problem.
Today’s organizations strive to analyze and gain insight from their information to drive key business decisions, increase stakeholder intimacy, improve operations and manage regulatory and reputational risk. The Semaphore platform lets them augment their data sets with information hidden in their information.
Semaphore, our sophisticated platform, is the combination of semantic technology and information science that lets you identify - classify - extract - analyze and expose the valuable information hidden in unstructured assets based on its true meaning and context. Semaphore brings structure to the unstructured and scales to handle Big Data volumes.
Semaphore uses sophisticated semantic techniques to perform:
Following the entity extraction and topic classification processes, entities, topics, subjects and themes can be studied to determine how they relate to other elements of the content using:
With the Semaphore platform you can identify – classify – extract – analyze and expose information hidden in your unstructured content based on its true meaning and context to drive decision making. In Big Data analytics, semantics moves information analysis and decision-making to the next level
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