Tribune SmartContent (formerly MCT SmartContent) is an intelligent content service that enhances and filters more than 1 million articles each year. TCA delivers tailored, customized content feeds to clients when they want it on the device of choice. The SmartContent is powerd by a powerful ontology stored in Semaphore Ontology Editor. Semaphore manages and applies the ontology to create a precise metadata tagging system that notes topics, geography, companies and industry sectors. Those products meet existing client needs and create additional revenue by opening new markets.
To find out how Tribune SmartContent used the Semaphore platform to delivery customized content feeds to its clients and improve ROI download our case study.
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